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The Philanthropic Quest
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How is this different
from conventional fund raising?

Here is a chart that shows how the philanthropic quest is evolving from conventional fund raising, still grounded in the best of proven practices.

Conventional approach The next level
Problems Possibilities
Money Meaning
Organization wants to get something Donor wants to do something
The kind of organization the professional wants The kind of world the donor wants
Tell organization's story Listen to donors' stories
Professional is acquisitive Professional is inquisitive
Donor is reactive Donor is proactive
Scarcity of resources Abundance of resources
Incremental advances Unprecedented breakthroughs
"Catch-up, get-by" fund raising Optimal philanthropy
Cultivation Collaboration
Coverage Authentic engagement
Event: the "ask" Process: lifelong relationships
Token gifts Full-of-meaning commitments
Taught -- as admonitions Learned -- by example
Control fund-raising costs Invest to build equity

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