Here is a chart that shows how the philanthropic quest is evolving from
conventional fund raising, still grounded in the best of
proven practices.
| Conventional approach |
The next level |
| Problems |
Possibilities |
| Money |
Meaning |
| Organization wants to get something |
Donor wants to do something |
| The kind of organization the professional wants |
The kind of world the donor wants |
| Tell organization's story |
Listen to donors' stories |
| Professional is acquisitive |
Professional is inquisitive |
| Donor is reactive |
Donor is proactive |
| Scarcity of resources |
Abundance of resources |
| Incremental advances |
Unprecedented breakthroughs |
| "Catch-up, get-by" fund raising |
Optimal philanthropy |
| Cultivation |
Collaboration |
| Coverage |
Authentic engagement |
| Event: the "ask" |
Process: lifelong relationships |
| Token gifts |
Full-of-meaning commitments |
| Taught -- as admonitions |
Learned -- by example |
| Control fund-raising costs |
Invest to build equity |